Course Summary:

Magna Skills presents this hands-on course to strengthen the professional communication, research, and presentation abilities of government officials, NGO staff, and private-sector professionals..

Through interactive sessions, practical exercises, and real African case studies, participants will learn how to gather and analyze information, craft persuasive messages, and deliver impactful presentations—online and face-to-face. The training reflects Magna Skills’ commitment to capacity-building excellence across Africa.

Course Objectives:

• By the end of this course, participants will be able to:

  1. Master professional communication – Apply clear, concise, and culturally appropriate communication in workplace and cross-cultural settings.

  2. Strengthen research skills – Conduct systematic research, collect and interpret data, and present evidence-based insights.

  3. Design engaging presentations – Create structured, visually appealing presentations using modern tools and storytelling techniques.

  4. Enhance audience engagement – Deliver confident speeches and manage Q&A sessions to influence decisions and inspire action.

  5. Integrate skills for impact – Combine communication, research, and presentation strategies to solve real organizational challenges.

Course Outline

1. Foundations of Effective Communication

   • Principles of verbal, non-verbal, and written communication.

   • Building professional and intercultural rapport.

2. Business & Organizational Communication

   • Structuring internal and external messages (emails, reports, memos).

   • Communicating across NGO, government, and corporate environments.

3. Research Fundamentals

   • Formulating research questions and objectives.

   • Selecting appropriate research methods and tools.

4. Data Collection & Analysis

   • Gathering primary and secondary data ethically and accurately.

   • Interpreting data to support evidence-based decisions.

5. Critical Thinking & Problem Solving

   • Evaluating information sources and recognizing bias.

   • Converting research findings into actionable insights.

6. Presentation Planning & Storyboarding

   • Structuring presentations for maximum clarity and impact.

   • Applying storytelling to engage diverse audiences.

7. Visual Design & Technology Tools

   • Creating slides with impactful visuals and data graphics.

   • Leveraging modern tools (PowerPoint, Canva, interactive dashboards).

8. Public Speaking & Delivery Techniques

   • Voice control, body language, and audience interaction.

   • Overcoming anxiety and managing time effectively.

9. Q&A and Feedback Management

   • Handling difficult questions with confidence and diplomacy.

   • Gathering and using audience feedback to improve presentations.

10. Integrated Project & Action Plan

• Preparing and delivering a final presentation based on field research.

• Creating a personal action plan for continuous skill development.