Decisionmakers need information that is relevant, timely, accurate, and usable. In rural development, a great deal of the information that is
generated is, in various combinations, irrelevant, late, wrong, or unusable anyway. It is also often costly to obtain, process, analyze, and digest.
Although many professional social scientists have given thought to improving information gathering, it remains a remarkably inefficient activity. Criteria of cost-effectiveness have not often been applied, and manifest inefficiency is sometimes met by demanding not better information, or less, but simply more