Course Summary:
This course is designed to provide students with advanced knowledge and skills in planning and strategic management. The course will cover topics such as the strategic planning process, industry analysis, competitive advantage, organizational structure, and performance management.
Students will develop a comprehensive understanding of the key concepts, tools, and techniques used in strategic planning and management, and learn how to apply them to real-world business scenarios.
Course Objectives:
By the end of this course, students will be able to:
- Develop a strategic plan for a business organization
- Conduct industry analysis and identify potential opportunities and threats
- Understand and apply various competitive strategies to achieve competitive advantage
- Analyze organizational structure and design effective performance management systems
- Develop key performance indicators (KPIs) to track organizational performance
- Use analytical tools to evaluate the effectiveness of strategic decisions
Course Outline
Module 1: Introduction to Strategic Management
- Overview of strategic management
- Understanding the strategic planning process
- Analyzing the business environment
Module 2: Industry Analysis and Competitive Advantage
- Conducting an industry analysis
- Identifying potential opportunities and threats
- Developing a competitive advantage
Module 3: Organizational Structure and Design
- Understanding organizational structure
- Developing effective performance management systems
- Designing effective organizational structures
Module 4: Strategy Implementation and Execution
- Implementing and executing a strategic plan
- Developing key performance indicators (KPIs) to track organizational performance
- Evaluating the effectiveness of strategic decisions
Module 5: Strategic Decision Making and Evaluation
- Analyzing strategic decisions
- Using analytical tools to evaluate the effectiveness of strategic decisions
- Making strategic decisions based on evaluation results
