Public Relations, Sales and Marketing
Customer Relationship Management is a broadly recognised, widely implemented strategy for managing an organisation’s interactions with customers, clients and sales prospects. The purpose of the course is to provide students with fundamental theoretical and practical knowledge in various concepts of customer relationship management which are necessary when interacting with internal and external stakeholders.
This course focuses on attracting and retaining customers through excellent service, cooperation, trust, commitment and sharing of information. CRM is all about business relationships and how the marketer can create new value for its customers, suppliers, employees and investors by managing these relationships.