This course aims to equip you with a basic understanding of franchise operations via a combination of theoretical explanations of franchising and practical applications of franchising structure and management issues. Upon completion of this course you should understand the stages of business development required for franchise initiation and expansion.
Types of franchising
The franchising life-cycle
Franchising Code of Conduct
Franchise system conflict
Franchisee selection
Franchisee management and motivation
Franchise fee structures
Franchise system growth
Co-branding arrangements
International expansion
Expansion methods including joint ventures, master franchise agreements, and area development