The Strategic Marketing Management course by Magna Skills is designed to develop participants’ ability to make informed, market-driven decisions that enhance organizational performance in today’s dynamic environment. This practical and highly interactive course focuses on equipping business professionals, managers, NGO leaders, government officials, and entrepreneurs with the knowledge and tools to design and implement effective marketing strategies that align with organizational goals.
Through real-world case studies, group discussions, and hands-on exercises, participants will learn how to conduct market analyses, create value-driven marketing plans, manage brands, leverage digital platforms, and measure marketing success. Whether operating in the private sector, government, or non-profit organizations, this course ensures that delegates leave with actionable skills and a strategic marketing mindset.
Magna Skills, a leading provider of professional development programs across Africa, offers this course as part of its commitment to building capacity in leadership, management, and business excellence.
Upon completion of this course, delegates will be able to:
Understand Strategic Marketing Concepts:
Comprehend the principles, scope, and importance of strategic marketing in different organizational contexts.
Conduct Effective Market and Environmental Analyses:
Apply analytical frameworks (such as SWOT, PESTEL, and Porter’s Five Forces) to assess market opportunities and threats.
Design Customer-Centric Marketing Strategies:
Use market segmentation, targeting, and positioning to develop strategies that meet customer needs and generate value.
Develop and Manage Competitive Marketing Plans:
Formulate integrated marketing strategies covering product development, pricing, distribution, promotion, and digital channels.
Evaluate Marketing Performance and ROI:
Monitor and measure marketing activities to ensure they deliver results aligned with organizational objectives.
Introduction to Strategic Marketing Management
Magna Skills approach to practical marketing training
Differences between strategic and tactical marketing
The role of marketing strategy in organizational success
Analyzing the Marketing Environment
Understanding external forces (PESTEL framework)
Industry and competitive analysis using Porter’s Five Forces
Internal organizational audit
Understanding Customer and Market Insights
Consumer behavior models
Market research techniques for strategic decision-making
B2B vs. B2C marketing considerations
Segmentation, Targeting & Positioning (STP) for Competitive Advantage
Methods of market segmentation
Criteria for selecting target markets
Crafting effective positioning strategies
Building and Managing Brands
Principles of brand strategy development
Managing brand equity
Real-life African and global brand success stories
Developing the Strategic Marketing Mix (7Ps)
Product, Price, Place, Promotion
People, Processes, Physical Evidence (for service industries)
Balancing the mix for different market segments
Digital Marketing and Technology in Strategic Marketing
Integrating digital channels into the marketing strategy
Social media marketing for organizational visibility
Measuring digital marketing success (KPIs and analytics)
Creating and Implementing a Strategic Marketing Plan
Components of an effective marketing plan
Budgeting, resource allocation, and risk management
Implementation challenges and solutions
Measuring and Controlling Marketing Performance
Key Marketing Metrics (Sales, Market Share, ROI)
Marketing audits and control systems
Adjusting strategies based on performance reviews
Emerging Trends in Strategic Marketing Management
Sustainable and ethical marketing practices
The impact of AI, data analytics, and automation
Global marketing strategies for organizations expanding into African and international markets
Industry-Relevant Content: Designed to reflect current trends, technologies, and challenges in marketing.
Experienced Facilitators: Trainers with hands-on marketing experience in Africa and beyond.
Practical Learning: Real-life case studies and group assignments to ensure application of knowledge.
Networking Opportunities: Meet and connect with fellow professionals from government, NGOs, and private sector organizations.
Post-Training Support: Access to resources, templates, and consultation from Magna Skills after the course.