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Public Relations, Sales and Marketing · MSD2726

Advertising and Brand Management

Magna Skills is thrilled to present the Advertising and Brand Management course, designed to equip participants with the knowledge and skills needed to excel in the dynamic field of advertising and brand development. This program covers essential concepts in advertising strategy, creative execution, and brand management to create impactful and memorable brand experiences.

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Advertising and Brand Management
Online fee from
$200 USD
Standard: $300 · Save $100
Course Outcomes

Expected learning outcomes

Upon completion of the course, participants will:

  1. Advertising Strategy and Planning:

    • Develop effective advertising strategies aligned with business objectives.
    • Understand the role of market research in shaping advertising plans.

  2. Creative Execution in Advertising:

    • Learn the principles of creative execution for impactful advertising campaigns.
    • Understand the integration of visual and verbal elements in advertising.

  3. Media Planning and Buying:

    • Gain insights into media planning and buying strategies.
    • Understand how to select the most appropriate media channels for advertising campaigns.

  4. Brand Development and Positioning:

    • Explore strategies for brand development and positioning.
    • Understand the importance of brand consistency across various touchpoints.

  5. Digital Advertising and Social Media Management:

    • Navigate the landscape of digital advertising and social media.
    • Develop strategies for effective online brand presence.

  6. Measuring Advertising Effectiveness:

    • Understand key metrics and methods for measuring advertising effectiveness.
    • Evaluate the success of advertising campaigns and make data-driven decisions.
Curriculum

Course modules and outline

Module 1: Advertising Strategy and Planning

  • Principles of effective advertising strategies
  • Role of market research in shaping advertising plans

Module 2: Creative Execution in Advertising

  • Principles of creative execution in advertising campaigns
  • Integration of visual and verbal elements in advertising

Module 3: Media Planning and Buying

  • Insights into media planning and buying strategies
  • Selecting appropriate media channels for advertising campaigns

Module 4: Brand Development and Positioning

  • Strategies for brand development and positioning
  • Importance of brand consistency across touchpoints

Module 5: Digital Advertising and Social Media Management

  • Navigating digital advertising and social media
  • Strategies for effective online brand presence

Module 6: Measuring Advertising Effectiveness

  • Key metrics and methods for measuring advertising effectiveness
  • Evaluating the success of advertising campaigns

4. Who Can Attend: This course is suitable for marketing professionals, brand managers, advertising executives, and individuals interested in pursuing a career in advertising and brand management, including but not limited to:

  • Marketing Managers
  • Brand Managers
  • Advertising Executives
  • Marketing Communication Specialists
  • Digital Marketing Professionals

5. Delivery Format: The Advertising and Brand Management course, offered by Magna Skills, will be delivered through a mix of interactive lectures, case studies, group discussions, and hands-on exercises. Participants will have the opportunity to work on real-world scenarios to apply theoretical knowledge. Additionally, guest speakers with expertise in advertising and brand management may be invited to share insights and practical experiences.

Target Audience

Who should attend?

  • Data analysis of consumer trends, industry trends and market trends
  • Collecting information from relevant sources
  • Interpreting data to discern its meaning for others
  • Working with computers and computer systems
Why Attend

Key course benefits

Practical capacity building approach
Designed for government, NGOs and public institutions
Real-world African case studies
Certificate of completion
Applicable tools and templates
Interactive facilitation and exercises
Course Enquiry

Need more information?

Ask Magna Skills about this course

Use the PHPMaker enquiry form to request a quotation, proposal letter, invoice, group training package, online access, or face-to-face training arrangement.

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