Module 1: Advertising Strategy and Planning

• Principles of effective advertising strategies
• Role of market research in shaping advertising plans

Module 2: Creative Execution in Advertising

• Principles of creative execution in advertising campaigns
• Integration of visual and verbal elements in advertising

Module 3: Media Planning and Buying

• Insights into media planning and buying strategies
• Selecting appropriate media channels for advertising campaigns

Module 4: Brand Development and Positioning

• Strategies for brand development and positioning
• Importance of brand consistency across touchpoints

Module 5: Digital Advertising and Social Media Management

• Navigating digital advertising and social media
• Strategies for effective online brand presence

Module 6: Measuring Advertising Effectiveness

• Key metrics and methods for measuring advertising effectiveness
• Evaluating the success of advertising campaigns

4. Who Can Attend: This course is suitable for marketing professionals, brand managers, advertising executives, and individuals interested in pursuing a career in advertising and brand management, including but not limited to:

• Marketing Managers
• Brand Managers
• Advertising Executives
• Marketing Communication Specialists
• Digital Marketing Professionals

5. Delivery Format: The Advertising and Brand Management course, offered by Magna Skills, will be delivered through a mix of interactive lectures, case studies, group discussions, and hands-on exercises. Participants will have the opportunity to work on real-world scenarios to apply theoretical knowledge. Additionally, guest speakers with expertise in advertising and brand management may be invited to share insights and practical experiences.