Course Summary:

The Working with Donors Course by Magna Skills is designed to equip participants with the knowledge and skills necessary to engage effectively with donors, whether they are individuals, foundations, corporations, or government agencies. This comprehensive course provides an in-depth understanding of donor relations, fundraising strategies, and impact measurement.

Participants will learn how to identify potential donors, develop compelling proposals, build and maintain donor relationships, and secure funding for their projects and initiatives.

Course Objectives:

1. Understand Donor Types
2. Identify and Research Donors
3. Craft Compelling Proposals
4. Build Strong Donor Relationships
5. Develop Fundraising Strategies
6. Measure and Report Impact
7. Leverage Magna Skills Expertise
8. Create a Donor Engagement Plan
9. Foster Ethical Fundraising
10. Stay Current with Trends

Course Outline

Module 1: Introduction to Donor Relations

• Understanding the donor landscape
• Types of donors: individuals, foundations, corporations, and government agencies
• The importance of donor relations in fundraising

Module 2: Identifying and Researching Donors

• Prospecting for potential donors
• Conducting donor research and due diligence
• Creating donor profiles and segments

Module 3: Crafting Compelling Proposals

• Elements of a persuasive proposal
• Tailoring proposals to different types of donors
• Storytelling and impact-driven messaging

Module 4: Building and Nurturing Donor Relationships

• Strategies for donor engagement
• Effective communication with donors
• Stewardship and recognition

Module 5: Fundraising Strategies and Techniques

• Fundraising planning and strategy development
• Diversifying funding sources
• Leveraging online and offline fundraising channels

Module 6: Measuring and Reporting Impact

• Setting measurable goals and objectives
• Monitoring and evaluating project impact
• Reporting to donors effectively

Module 7: Leveraging Magna Skills Expertise

• Utilizing Magna Skills' industry insights and resources
• Applying Magna Skills' best practices to optimize fundraising efforts

Module 8: Creating a Donor Engagement Plan

• Synthesizing course knowledge to develop a practical donor engagement plan
• Presenting the plan effectively to secure funding for a project

Module 9: Foster Ethical Fundraising

• Adhering to ethical fundraising standards
• Prioritizing transparency, accountability, and donor privacy

Module 10: Staying Current with Trends

• Staying informed about emerging trends in donor relations and fundraising
• Continuously updating skills to adapt to the evolving donor landscape