Single Course

Ecotourism Management

Event , Travel and Tourism Management

Course Summary:

Ecotourism has proven to be an economically viable alternative for attracting tourism revenue without compromising local community values or degrading the environment. This course provides the tools needed by tourism planners, conservationists, businesses and communities to work together to develop ecotourism plans and products that will attract and accommodate the ecotourist while conserving natural resources and benefiting local people. Designed to help you understand the unique structure of the ecotourism industry, the course provides the most recent information on ecotourism marketing approaches and product development.

Course Objectives:

• Understand the basic elements of ecotourism, the market and market trends
• Assess the potential of individual and group ecotourist specialty markets
• Use green guidelines for operating a successful ecotourism business
• Analyze and address the special needs of ecotourists and local communities
• Establish an ecotourism planning process at the local and regional levels
• Develop trip circuits and travel packages that are safe and offer a wide variety of experiences
• Understand the vital role of interpretation and education in adding value

Course Outline

Introduction to Tourism Studies   
Travel, trends, travel-modes, and economic impact on destination area. Emphasis on local, regional, and national tourism.

Tourism and Hospitality Management Principles 
The principles of planning, organizing, directing and controlling as applied to the hospitality service industry. Topics relating to motivation and leadership will be stressed. Issues of organizational change, organizational effectiveness and the nature of managerial work will be addressed.

Tourism and Hospitality Management Principles    
The principles of planning, organizing, directing and controlling as applied to the hospitality service industry.  Topics relating to motivation and leadership will be stressed.  Issues of organizational change, organizational effectiveness and the nature of managerial work will be addressed.

Introduction to Convention/Meeting Management    
An overview of the conventions, expositions and meetings industry. Focus will be on the operational aspects of various industry segments and the intra-industry interaction of each.

The Development and Management of Attractions    
An examination of the process of developing visitor attractions and a discussion of the main issues involved in their management.

Lodging Operations    
Concepts of organization, communication, ethics and policy formulation in the front office. Introducing the basic techniques and trends in systems and equipment available to meet the needs of the management and the guest.

Sanitation and Health in Food Service, Lodging, and Tourism    
The application of sanitary and public health engineering principles to food service and lodging operations.

Special Event Management   
Course topics will include planning for social events such as themed parties, weddings, or balls, planning for fund raiser events, planning recognition events, and planning entertainment events. 

Management of Sports Events    
Amateur or professional sport event planning will include discussion of site selection, logistics, personnel, marketing, economics, and legalities of hosting an event.

Tourism and Hospitality Marketing    
Development, use, and evaluation of effective merchandising, advertising, and public relations techniques in the hospitality and tourism industries.

Promotional Communications
Provides information on the field of personal and public relations. Explores effective public relations methods. Focuses on the relationship-oriented decisions a public relations professional must make based upon different circumstances that arise within an organization.

Mechanics of Meeting Planning      
An analysis of details pertinent to the organization and execution of a meeting. Topics include finances and contracts, site selection, program development, marketing, evaluation and wrap-up.

Event Catering Management
Exploration of off premise and on premise catering requirement.  Concept of event food management including menu planning, budget preparation, logistics management, guest relations and marketing.

Human Resource Management for the Service Industries  
The concepts of management of people for effective operation of institutions involving supervisory development and communications; the pretesting, training, and evaluating of employees; and the development of attitudes and morale of people working together.

Introduction to Microbrewing
Principles of microbrewing, and each student will learn the basic concepts necessary to create beer.  In this sense, students should come away from this class with the knowledge to build his or her own microbrewery.  As well, this class teaches a general appreciation for brewing and beers around the world.

Sports Management    
The application of tourism marketing principles and activities will be analyzed in the content of effective tourism marketing.

Cultural Heritage Tourism    
Cultural and heritage tourism balances visitor interests and needs against protecting cultural and heritage resources. This course examines the range of cultural and heritage assets that can become viable tourism attractions and looks at ways of linking quality cultural heritage tourism to community development. Special emphasis will be placed on Indiana cultural and heritage tourism

Financial Analysis and Decision Making in Tourism, and Hospitality Operations 
Managerial and financial analyses of numerical data used for decision-making.  Consideration of systems, techniques, information types, and presentational forms used by hospitality management.  Emphasis on situations oriented to the hospitality industry.

Economics of Tourism 
To discuss the economic impact of travel on tourism's various sectors, and the quantitative methods that can be applied to travel forecasting and tourism principles.

Convention Sales and Service      
In-depth analysis of convention and facility sales and service. The course will enable meetings and events from the pre-planning through post event evaluation from the supplies perspective. Topics include marketing and advertising a facility property, organizing a sales staff, selling to different markets and contract/legal issues.

Global Tourism Geography
Analysis of Africa and world travel destinations, including the exploration of principal geographic features, population centers and attractions, customs and traditions, habits, festivals, and events, as these relate to the hospitality and travel industry. The major airline and airport/city codes

Exhibit Marketing    
A successful exhibit can be one of the most powerful sales and marketing tools in any company's arsenal. This course is designed to help students through every phase of the endeavor-from the initial planning stage to implementation and post-show follow-up.

Popular Travel Trends    
Development of an understanding of the patterns, principles and management of international travel to popular tourist destinations.

International Meeting Planning      
The organization and production of international corporate business meetings, seminars, incentive trips and customer events using innovative and cost-effective programs that address changing business needs.

Non Profit Meeting Management      
Focuses on basic aspects and skills involved in planning and managing non-profit meetings and conventions. Examines sequences of events from the conceptual state of the first meeting plan through completion of the event.

Travel to Exotic Destinations    
Development of an understanding of the principles, patterns and management of international travel to exotic destinations.

History, principles, marketing, planning, and management of ecotourism activities and development which promotes environmental awareness and adds economic benefits.