Course Summary:

The Events, Conference and Travel Management course by Magna Skills equips participants with the practical expertise to plan, organize, and manage professional events, conferences, and corporate or NGO travel. The course blends international best practices with African realities, guiding learners through event concept development, budgeting, logistics, supplier negotiations, and on-site management.

It also addresses the fast-changing travel industry, including digital booking platforms, sustainability, and risk management. Ideal for event planners, administrative professionals, travel managers, and public-sector staff responsible for meetings, workshops, and international delegations.

Course Objectives:

• By the end of this course, participants will be able to:

  1. Plan and design successful events and conferences from concept to execution.

  2. Develop budgets and manage finances for meetings, conferences, and travel.

  3. Negotiate with vendors and manage contracts to ensure cost-effectiveness and quality.

  4. Coordinate travel logistics for local and international delegates, ensuring compliance and comfort.

  5. Evaluate and improve events through feedback, post-event reports, and sustainability practices.

Course Outline

1. Introduction to Events & Travel Management

• Overview of the events and travel industry, roles and trends.

• Understanding client needs and aligning with organizational objectives.

2. Event Concept and Design

• Defining themes, objectives, and expected outcomes.

• Selecting suitable venues and formats (physical, hybrid, virtual).

3. Budgeting and Financial Planning

• Preparing realistic budgets and cost control measures.

• Sponsorship strategies and revenue generation.

4. Logistics and Operations Management

• Venue setup, décor, catering, and audio-visual requirements.

• Transportation, accommodation, and delegate hospitality.

5. Supplier and Contract Management

• Negotiating contracts with venues, hotels, and service providers.

• Ensuring legal compliance and risk mitigation.

6. Marketing, Promotion & Communication

• Creating event marketing plans and digital campaigns.

• Managing media relations and public announcements.

7. Travel Management Essentials

• Booking flights, visas, and ground transport efficiently.

• Managing group travel and special needs for delegates.

8. Technology in Events and Travel

• Using event management software and travel apps.

• Online registration, e-ticketing, and virtual participation tools.

9. Risk, Safety & Sustainability

• Health and safety protocols, insurance, and emergency plans.

• Implementing eco-friendly and socially responsible practices.

10. Post-Event Evaluation and Reporting

• Gathering feedback and measuring success against KPIs.

• Preparing detailed event and financial reports with lessons learned.