Single Course

Entrepreneurship and Investment Course

Executive Leadership and Management

Course Summary:

Course Objectives:

  • Understanding basic concepts in the area of entrepreneurship
  • Understanding the role and importance of entrepreneurship for economic development
  • Developing personal creativity and entrepreneurial initiative
  • Adopting of the key steps in the elaboration of business idea
  • Understanding the stages of the entrepreneurial process and the resources needed for the successful development of entrepreneurial ventures

Course Outline

Exploring Entrepreneurship

  • Defs meant to be an entrepreneur, risk and rewards
  • Describe who becomes an entrepreneur - Product redesign
  • List key characteristics of an entrepreneur
  • Describe the value of learning about entrepreneurship

Entrepreneur Role in Society

  • Explain entrepreneurs' responsibilities to individuals
  • Describe entrepreneurs' environmental responsibilities
  • Identify entrepreneurs' community responsibilities
  • Describe the influence relationships between the global economy and the local economy has towards the choice of consumer buying patterns

Prepare for Entrepreneurship and Business

  • Explain entrepreneurs' responsibilities to individuals
  • Describe entrepreneurs' environmental responsibilities
  • Identify entrepreneurs' community responsibilities
  • Describe the influence relationships between the global economy and the local economy has towards the choice of consumer buying patterns

Types of Business and Ownership

  • Define the importance of global economy and the effects on the production of their product/service
  • Identify factors the rewards and risks entrepreneurs may experience in international trade
  • Describe the influence relationships between the global economy and the local economy has towards the choice of consumer buying habits
  • Identify the four main types of business based upon their primary function and the kinds of products they sell
  • Examine trends in business start-ups in recent decades
  • Explore growth expectations for business by researching recent data to determine if a particular business will dominate the US Economy
  • Define liability and its legal obligation from entrepreneurs
  • Explore the four types of business ownerships
  • Explore non-profit organizations

Opportunity Recognition and Market Analysis

  • Explain the purpose of a business plan
  • Describe the types of business plan
  • Identify the parts of a business plan
  • Understand how to put together a business plan
  • Identify ways to recognize business opportunities
  • Explain how to use creative thinking to generate ideas
  • Compare various types of business opportunities
  • Describe methods used to evaluate business opportunities
  • Explain why market research is so important
  • Consider important factors when targeting a market
  • Identify market research methods
  • Learn how to identify competitors
  • Determine your competitive advantage
  • Identify the steps in researching a market.

Login