Senior financial executives, managers and professionals, who need to understand the impact and opportunities provided by advances in IT, the internet, social media, cloud and open standards, in order to inform the board of emerging IT risks and opportunities
Financial executives, managers and professionals, responsible for budgets and projects
Senior company executives who are in charge of change management, ERP, CRM and IT projects
Course Objectives:
Appreciate the advantages and risks of corporate and internet computing, in achieving financial, efficiency and other objectives
Explain the costs, economics and opportunities provided by the corporate computing systems, the internet, cloud computing, open standards and social media
Create plans to introduce efficient enterprise computing systems, cloud computing and Software as a Service (SaaS)
Create plans for the applicationand management of ERP, CRM and IT projects using agile project management to achieve efficient and reliable and effective performance
Course Outline
IT strategy
Advances in IT and developments in corporate computing
IT applications, security, and architecture
Issues in formulating IT strategy to meet organisational needs
Current themes and trends – open standards and the new digital environment
The IT strategy framework
Where and how to start
Common mistakes and SWOT
Cloud computing
The economic case for cloud computing
The opportunities from cloud computing: SaaS, IaaS, PaaS etc
Cloud issues: security, confidentiality, performance, limitations (big data and content)
Purchasing and procurement of cloud
Cloud as an opportunity to upgrade and to rethink data and processes
What is SOA and should I care?
Using the web and social media for competitive gain
BI and data-mining analysis of marketing and selling data
Pro-active use of social media Facebook, viral campaigns, community groups
Analysis of tweets and social media
Dealing with big data and data discovery
Enterprise Resource Planning (ERP)
ERP and workflow – history and economic
Functionality and vendor analysis
ERP pitfalls
ERP and open standards
Common mistakes and SWOT
Customer Relationship Management (CRM)
Second generation CRM and functionality
Selecting and specifying your CRM – on-premise v cloud
Marketing analysis and campaigns, 360° relationships and social media
The application of CRM in public and private sector (sales v. citizen interactions)
Common mistakes and SWOT
Management Information and Financial Systems
Selecting and specifying your financial system, including appraisal against IFRS
Managing a large organisation – meeting board, management and regulatory needs
The impact of cloud and big data issues
Data efficiency, utilisation and control, avoiding data silos
Business Intelligence and an integrated view of the organisation
