Social Media Management and Digital Communication

1. By the end of this course, participants will be able to:

   1. Develop and implement effective social media and digital communication strategies aligned with organisational objectives.

   2. Create engaging digital content and manage social media platforms to improve audience engagement and brand visibility.

   3. Utilise AI-powered tools, social media analytics and digital marketing techniques to optimise communication performance.

   4. Manage online reputation, digital communication risks and stakeholder engagement across multiple digital channels.

   5. Design, execute and evaluate integrated digital communication campaigns using industry-standard tools and best practices.

1. Introduction to Social Media Management and Digital Communication

• Understanding the digital communication landscape and the role of social media in modern organisations.

• Exploring major social media platforms, emerging digital trends and effective communication practices.

2. Developing Social Media and Digital Communication Strategies

• Establishing communication objectives, identifying target audiences and selecting appropriate digital channels.

• Developing organisational social media strategies, communication policies and editorial calendars.

3. Digital Content Creation and Storytelling

• Creating engaging written, visual and multimedia content for different social media platforms.

• Applying digital storytelling, content planning and brand messaging techniques to strengthen communication.

4. Social Media Platform Management and Audience Engagement

• Managing organisational accounts across Facebook, Instagram, LinkedIn, X, TikTok and other relevant platforms.

• Building online communities, improving audience engagement and managing stakeholder interactions.

5. Artificial Intelligence in Social Media and Digital Communication

• Using AI-powered tools for content generation, graphic design, scheduling and communication automation.

• Applying responsible AI practices, human oversight and AI-driven insights to improve digital communication.

6. Digital Marketing and Social Media Campaign Management

• Planning and implementing organic and paid social media campaigns to achieve organisational communication objectives.

• Understanding audience targeting, advertising budgets, campaign optimisation and digital marketing techniques.

7. Online Reputation Management and Crisis Communication

• Monitoring organisational reputation, responding to negative publicity and managing digital communication crises.

• Developing crisis communication protocols and addressing misinformation, disinformation and online communication risks.

8. Social Media Analytics and Performance Measurement

• Using social media analytics tools to monitor audience behaviour, engagement, reach and campaign performance.

• Establishing key performance indicators (KPIs), interpreting digital communication data and preparing performance reports.

9. Digital Communication Ethics, Cybersecurity and Governance

• Understanding data privacy, cybersecurity, copyright, digital communication ethics and regulatory compliance.

• Developing organisational social media policies, account security procedures and responsible digital communication practices.

10. Practical Social Media Management and Digital Communication Project

• Developing a comprehensive social media strategy, content calendar and integrated digital communication campaign.

• Presenting campaign plans, evaluating performance indicators and developing an actionable organisational implementation plan.

Training Methodology

The course combines interactive presentations, practical exercises, case studies, group discussions, AI-powered demonstrations and hands-on digital communication projects.

Target Participants

Communication Officers, Public Relations Officers, Social Media Managers, Marketing Professionals, Digital Communication Specialists, Media Officers, Corporate Affairs Professionals, NGO Communication Officers and other professionals responsible for organisational communication.

Training Provider: Magna Skills Website: www.magnaskills.com

This short course is aimed at internal auditors, with or without formal qualifications or experience in auditing, who work in an internal audit environment